Himanshu Goyal 
What Is Direct Selling (Network Marketing)?
A Special Interaction with Successful Network Company Founder & Expert Mr. M. I. Ahmed, in Conversation with Correspondent Himanshu Goyal
Direct selling, commonly known as network marketing or MLM (Multi-Level Marketing), is a business model in which products or services are sold directly to consumers, rather than through retail stores or traditional distribution channels.
In this business model, an individual:
* Uses the company’s products personally
* Shares product information based on personal experience
* Earns income by selling products
* Builds a team (network) and earns additional commissions and bonuses, enabling the possibility of substantial income
Key Reasons Behind the Emergence of Direct Selling
1. Elimination of Middlemen– Products reach consumers directly
2. Employment Opportunities – Business opportunities with minimal capital
3. Word-of-Mouth Promotion – Sales driven by trust and personal experience
4. Cost Efficiency– Reduced expenses on shops, advertising, and large distribution systems
In India, direct selling witnessed rapid growth after 1990, following economic liberalization.
How Does the Direct Selling Business Work?
The working model of direct selling is relatively simple:
* An individual joins a direct selling company
* Begins with registration or by purchasing products/services
* Earns direct profit from product sales
* Builds a team by introducing others
* Receives bonuses and commissions based on team performance
Exclusive Conversation with NV SHOPPE Founder Mr. M. I. Ahmed
During a special interaction, Mr. M. I. Ahmed, Founder of Networking Company, shared his insights and experiences related to direct selling.
He stated:“Direct selling is not merely a way to earn money; it is also a powerful medium for personal development and self-reliance. This business has helped me develop communication skills, leadership qualities, and a deeper understanding of people. While it requires effort and patience in the beginning, those who work with integrity and consistency can build an excellent career through direct selling.
He further emphasized that choosing the right company and receiving proper guidance are the most critical factors for success.
Is Direct Selling a Good Career Option
Yes—if pursued with the right mindset, the right company, and proper training**, direct selling can become a stable and long-term career.
Advantages of Direct Selling
1. Low Capital or No Investment – Does not require heavy financial investment
2. Flexibility (No Boss, No Fixed Time) – Can be done part-time or full-time, with complete independence
3. Unlimited Income Potential – Earnings depend on personal effort and team growth
4. Skill Development– Enhances sales, communication, and leadership skills
5. Freedom – Control over personal time and business goals
Challenges to Be Aware Of
* Requires consistent effort and patience
* Beware of fraudulent or illegal schemes
* Avoid expectations of overnight success
What Is Required to Succeed in Direct Selling?
* Selection of a legal and trustworthy company
* Strong belief in and personal use of the products
* Willingness to learn and grow
* Teamwork and leadership abilities
* Long-term vision and discipline
Conclusion
Direct selling or network marketing is a business model that offers opportunities for employment, self-employment, and passive income. It may not be suitable for everyone, but for those who work with dedication, patience, and honesty, it can become a successful and respectable career choice.
Further details and insights into Mr. Ahmed’s networking plan will be shared in upcoming editions.
Presented by:
Himanshu Goyal ,VPO. Dhanaula, District Barnala, Punjab.
Contact: 9217521029
